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  Let’s start this blog by pondering about what a blog actually is. Even though the term resonates like some blob of bubblegum, it has a very interesting etymology. In the later 1990’s, a genius named Peter Merholz got bored with the lengthy word ‘weblog’ and decided to cut it short. He announced: “For what it’s worth, I have decided to pronounce the word ‘weblog’ as ‘wee-blog’ or ‘blog’ for short”. His decision came to Read more…

  Strategy Design is at the core, the heart of any business. Your website’s first impression is the most important impression. To get that first impression right, a right strategy design implementation is required. What is the first thing any client or customer does after handing them your business card? They go on to your website. That’s the first place your client is going. To do a bit a research of their own and it’s Read more…

  What comes to your mind when you hear the term design thinking? Some complex Images, Intricate Designs, confusing patterns, any of these? It all starts with a problem, that’s where design thinking comes into play. You have a problem, you think of a solution and how do get the solution? You design it, in your mind. That’s design thinking in layman’s term. What is Design Thinking? Design Thinking is generally used to understand and Read more…

  You would have a plethora of questions like: What is Inbound Marketing? How is it different from normal and familiar Outdoor Marketing? How would applying Inbound Marketing strategy after revamping help my business? Is it as easy as they say? What are its types or methods? Can this really help me generate more leads and turn them into promoters? But how? Do not worry, we would provide you with a clear-cut idea of the Read more…

  “Progress is impossible without change, and those who cannot change their minds cannot change anything.” George Bernard Shaw. From the choice of a dysfunctional website and the one filled with eye-catching up-to-date information, a customer is sure to find the second one interesting. They would be more willing to spend money on businesses that showcase a properly designed website hosting quality content. An impressive website would enhance the credibility and would increase the website Read more…

  Change is the only constant This Quote by Heraclitus defiantly says a lot about our being. We have evolved throughout the ages constantly trying to better our lives, be it agriculture, automobiles, education or technology. User Experience design is no expectation in this change. User Experience design has come a long way from your old boxed television sets to the tiny hand-held devices in your pockets which are known as mobile phones. Constantly trying Read more…

  “There are three responses to a piece of design- yes, no, and wow! wow is the one to aim for” -Milon Glaser This blog intends to puzzle out the differences between Graphic Designing and User Interface Designing. The first important point to be aware of it is- when it comes to design, that it’s all related! Let us keep it simple- Graphic Design is all about the look and User Interface Design is all Read more…

  Yes, even design has some laws which propel the website to its aesthetic beautiful look which catches the eye of the user. These laws play a very vital role in the way a website looks, feels and functions. It is therefore important for a designer to take into due consideration of these laws while designing the website. Importance of Laws of User Experience design User Experience is important because it helps to fulfill the Read more…

  The million watt smile that appears on a customer’s face when they get a pizza with an extra burst of cheese is the best example for positive user experience! Well, in a more technical way, it is how a person feels when he/she undergoes a human-device interaction. The UX Designer carefully creates products that have good usability and provides meaningful and the best possible experience for the users. The definition itself answers the question Read more…