Your website is now a more potent instrument than ever in the marketing environment of today. As a perpetual salesperson, your website has the ability to be both your most valuable asset and the focal point of your marketing initiatives. Understanding the challenges that various visitors must overcome is essential to designing a fantastic website user experience.
Your website may appear antiquated and out-of-date due to the quickly evolving nature of the digital landscape. Even though a redesign could be the best option occasionally, you might not have the time or resources to dedicate to such a big undertaking.
We’ve compiled a list of 8 methods you may use to enhance your website user experience.
1. Page Loading Time
The loading speed of your is very crucial for your website. Users tend to abandon your website if it takes longer than three seconds to load.
As a business owner, you must ensure that visitors to your website may swiftly and easily achieve their main objectives without having to wait for your website to load slowly. The perception of users may be impacted by the load time, waiting times, and smoothness of popup animations.
2. Target User Research
Long before you sit down to brainstorm ideas, you need to determine who will use your app. What do they want? Have their wants been satisfied? What unique benefits can your mobile app offer that they couldn’t get elsewhere? What might you offer that your rivals couldn’t if they went somewhere else?
First, determine who your target market is. This aspect is easy for you if you are building a mobile experience to complement an already-existing one, like a web application or a physical and mortar shop experience, because you already know and can poll your current users.
All of these details should form the basis of your UX design process. Use polling, surveys, analytics, and even plain old Google to discover as much as you can about your target market and what they need.
Keep in mind that creating experiences that people want is much simpler than convincing them to want experiences you have produced.
3. Content is the King
The work of a designer should not stop with well-organized layouts. Remember to write for user experience. Team up with others and demand superior content. Be user-focused, speak the language that your users understand, and make sure that all of your interactions with them are open and honest. A sense of humor is also appropriate and goes a long way.
Well-written content and potent graphics or images have a major impact on the perceptions and experiences of users. It is imperative that you conduct some preliminary study on your users rather than mindlessly adhering to existing rules.
An interface displaying strange and challenging language or visuals of poor quality would never entice the user.
4. Mobile-Friendly Responsive Website
Mobile devices account for more than half of all web traffic. Therefore, users are five times more likely to leave your website if it isn’t mobile-optimized. So, if you don’t optimize your website for the optimal mobile experience, you’re essentially turning away a tonne of potential clients!
In addition to your clientele, you should also keep search engines in mind. Google indexes your website using both the desktop and mobile versions it crawls. Therefore, having a mobile-friendly website can improve your SEO results.
A designer should make sure that the consumers can engage with mobile layouts with just one touch while creating them. Understanding the interface goals will help you determine if users can use devices with one or two hands and the minimal size for a mobile touch target.
Here are some tips for optimizing your website for mobile devices.
1. By offering the same content suited for mobile devices that you would find on a desktop, you may increase the responsiveness of your website.
2. Place the buttons in the center of the screen so that most users can rapidly access them with their thumbs.
5. Conduct a UX Review
We naturally have a tendency to only think about finishing a task as humans. We receive our projects, we work on them, we present the outcomes, and then we restart.
There isn’t much time allotted for reflection. It’s a shame, really. This drives us to design systems that have flaws and inconsistencies, and then repeatedly reproduce the problems.
Sometimes, taking a day off is a smart move. Bring the UX team together and go over your plan. Ask questions about the value and efficacy of the work you accomplish, and then, based on the answers, modify your methods of operation.
6. Live Chats are a Must-Have
In comparison to the venerable contact us forms, live chat has a high lead acquisition rate. It immediately addresses the public’s concerns and also functions as a magic portal.
As a result, you can anticipate all kinds of things, such as user feedback, lead generation, project inquiries, job opportunities, and even some completely unexpected ones.
Nowadays, business owners are increasingly trying to make online chat and support systems more dynamic and intelligent. Usage of a chatbot makes your website more vibrant and engaged and also returns results more quickly in comparison.
7. Use White Space Generously
We’ve usually heard customers comment more than once that there is too much empty space on their website and that this space could be better utilized to promote more of their offerings. One of the quickest and simplest methods to improve your design is to use white space smartly. Whitespace, even in small amounts, will give your designs breathing room and a polished appearance.
It’s not required for the design background to always be white. It merely needs to be the white space between website items. Your web pages will look more elegant and simple with white space.
You can improve your website’s user experience by utilizing white space in the following ways:
1. Boost the line spacing in the body of your content.
2. Increase the left and right margin white space in lengthy text blocks.
3. It has been demonstrated to increase comprehension by up to 20%!
4. Instead of arranging photos in line with text, place them above or beneath text blocks.
5. Assemble like items in a group and place them in a white space.
8. Call to Action
Call-to-action buttons need to be more than just aesthetically pleasing and complementary to the website’s overall design. After all, their main goal is to persuade your visitors to do an action, like download an ebook, register for a free trial, sign up for a newsletter, etc.
CTAs do not need to be placed above the fold. To avoid becoming confrontational with visitors, Oli Gardner proposes placing them in the middle or at the bottom of the page. Other recommendations for improving conversions include utilizing first-person language and terms with a lot of action, such as “try” or “download.”
CTA clarity is also crucially vital. Their messaging ought to make it clear what the visitor can anticipate achieving. Users will quit if they don’t understand what you’re saying.
Making your UX design functional for both your platform and your users is the key to a successful UX design. A well-designed user experience essentially involves directing a user to the information or resources they require while removing any obstacles that may be in their way.
Something doesn’t exist for the user if they can’t locate it. Discoverability might help people find it. We should strive to create intuitive interfaces and interactions as business owners. By making our interfaces more discoverable, we increase the possibility that users will be able to interact with and utilize our content and features.
These UX design hints will assist you in identifying the essential components that will help your design connect with your target market and make it practical for interaction between you and the users.
It is crucial to know which features you want to highlight so that any solution you choose is the best fit for your needs. While running a business is already quite a lot of work, it’s best if you let the experts handle your website. Fortunately, Tentackles holds expertise in delivering the best for its clients effortlessly. Contact us today to know more.